01
Diagnose and stabilize.
We assess your current sales, follow-up, and account-management habits. We fix the leaks that are costing you the most money right now.
Coaching
Build a commercial-growth leader in 90 days.
One-to-one commercial-growth coaching for field-service and construction leaders.
Book a coaching call →
$1,500/month. No long-term contract required.
For the leader buying it.
You have one person who could run bigger accounts, close bigger deals, or step into management. They are good. You need them great. I coach them directly so you don't have to build the curriculum yourself.
For the person being coached.
You want to become the operator the team trusts with the biggest jobs. We work on your talk tracks, your pipeline discipline, your field judgment, and your leadership presence. The goal is simple: you win more direct commercial work in 90 days.
90-Day Structure
Three phases. One clear outcome.
02
Build the playbook.
We create your personal playbook for the verticals you are targeting: talk tracks, objection handling, meeting prep, and deal review rhythm.
03
Run without me.
By day 90, the habits are yours. You know how to prepare, how to review, and how to keep improving without weekly calls.
What's included
Hands-on, not theoretical.
- ✓Weekly 60-minute one-to-one call
- ✓Direct access between calls for deal reviews and urgent questions
- ✓Custom playbook built around your accounts and verticals
- ✓Pipeline scorecard and weekly accountability
- ✓Role-play sessions for discovery, close, and objection handling
- ✓Call review where appropriate
Outcomes
What changes by day 90.
- →A leader equipped to manage complex commercial opportunities
- →A repeatable sales and follow-up rhythm
- →Higher close rate on the deals that matter
- →Less dependence on the owner for every big meeting
From Dan
I coach with a direct, practical focus on the work.
I have spent 16+ years in commercial recovery and facilities-facing markets. The difference between a good operator and a top performer is rarely talent. It is usually clarity: what to say, what to track, and what to do when an opportunity gets difficult.
This engagement is for one person at a time. We apply the work to your live opportunities, conversations, and decisions. We build habits, preparation, and leadership judgment that hold up after the coaching ends.
No generic training. No filler. Just a practical system for stronger commercial conversations and more consistent follow-through.
If something here does not hold up, tell me directly.
This system is shaped by 16+ years of commercial recovery and facilities-market experience. If something here doesn't hold up, tell me directly.
Dan Richards, Founder
Book time with Dan →Let's talk
Stop running on memory.
Start running on systems.